DESIGNED TO LAST
Our garments are designed to feel great, look even better, and last a long time. Quality clothing that gets handed down instead of thrown away helps reduce waste in our landfills.
THOUGHTFULLY MADE
Our commitment to good-for-the-environment materials like organic cotton make us your good-for-the-whole-family clothing company.
ORGANIC FOR ALL
We believe everyone deserves to look their best while also being mindful of the planet, which is why our pricing strives to make organic cotton affordable to all.
Why Organic Matters
Our focus on organic is where it matters most: at the front end, where the cotton is grown and made into yarn and fabric.
99% of cotton in the world is grown using chemicals—fertilizers, pesticides, and other inorganic materials. The clothing industry, as a whole, is responsible for 25% of the total insecticide use in the world, and the consequences of this use are felt far and wide.