Our focus on organic is where it matters most: at the front end, where the cotton is grown and made into yarn and fabric.
99% of cotton in the world is grown using chemicals—fertilizers, pesticides, and other inorganic materials. The clothing industry, as a whole, is responsible for 25% of the total insecticide use in the world, and the consequences of this use are felt far and wide in the communities where the cotton is grown. Studies have shown that damage to the soil, watershed, and personal health of community members is significantly higher in communities where inorganic farming is practiced. Both humans and animals suffer the effects of these harmful practices in large swaths of the countries where cotton is grown. Part of our mission is to increase the use of organic farming practices in the clothing industry—not because it’s popular or trendy, but because organic cotton farming is good in and of itself.